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July 2009

How Not to Build and Market Your Website

Yep, that’s right – I said how NOT to build your website.  You’ve probably all read dozens of posts, articles, columns and even other blogs on what you should do to sign and market your site on the web. Well, on webpagesthatsuck.com I found a striking example of a site that’s doing essentially everything wrong.  [...]

Best of the Web, July 2009

I spend a lot of time not just working on our own websites and projects, but also looking at what the current trends are in design, development, programming and marketing.  There’s a definite rift between what has buzz, what the early adopters have grokked on to and what has actually made the effective transition to [...]

Becoming a Professional Freelance Designer

So you want to be a freelance designer?  Why wouldn’t you.  As a freelancer you get all the glory.  You set your own hours and your own rates.  There’s finally light at the end of the tunnel, and the light is so very bright. To be a freelancer is to sleep til 10am, to work [...]

The Enlightened Stupid Marketer

Another gem I couldn’t resist.  If your marketing firm says things like ‘leverage technology to maximize results’, you should run.  Run far, far away. Marketing isn’t buzz words, and it isn’t a secret, and it isn’t carrying a Blackberry.  It isn’t using words like synergy, or dashboard, or KPI. Generally, marketing is a slog.  It’s [...]

And Now for Something Completely Different…

I had to re-post this article I read on Focus.com.  Marketing articles are usually so dry, so it’s nice to see a unique take on marketing your business that incorporates a bit of humour alongside some practical marketing advice for small businesses.  Plus, I love Monty Python. 20 Business Lessons Learned from Monty Python. Makes [...]