The Enlightened Stupid Marketer
Another gem I couldn’t resist. If your marketing firm says things like ‘leverage technology to maximize results’, you should run. Run far, far away.
Marketing isn’t buzz words, and it isn’t a secret, and it isn’t carrying a Blackberry. It isn’t using words like synergy, or dashboard, or KPI.
Generally, marketing is a slog. It’s a lot of writing, or design, or research. A good marketer is someone who can do all three. Bad marketers do none of them, but promise results anyway.
Oh, and I love this quote:
Too insecure to sell, too stupid or lazy to create something of value.
I may write a book about it, unless it interrupts my naptime in which case I’ll probably just continue quoting it.